BlackBerry Hyped Sales Of Z10 Device In Canada, UK: Report

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By Vijaykumar Meti | February 18, 2013 8:12 PM EST

BlackBerry has reportedly said that its flagship smartphone BlackBerry Z10 broke sales record of its earlier BlackBerry devices since its launch in Canada and the United Kingdom.

Z10 sales were "50 percent better than any other launch day in our history in Canada," Thorsten Heins, CEO of BlackBerry, told AllThingD in an event.

In an earlier report, Rogers Communication said, thousands of BlackBerry Z10 was activated on its first day while some stores have temporarily run out of the devices.

Sales for the first week in the United Kingdom were "close to three times our best performance," BlackBerry said. But the company refused to reveal the number of smartphones sold across the country.

The market research and polling firm, Forum Research Inc., has conducted the poll just after BlackBerry launched the new device in the Canadian Market. The firm asked about 1,091 Canadians, aged 18 and above, if they would buy a new BB10 smartphone. About 8 percent of the respondents said that they were "almost certain" to buy one of the BB10 devices while 19 percent said they were "very likely" to buy one. The poll results suggest that BlackBerry might sell between 1.2 million and 2.6 million devices this year.

"This is an exciting result for BlackBerry. The number of people interested in buying their smartphone is equal to or greater than Apple's total share of the entire personal computer market," said Forum Research President Dr. Lorne Bozinoff.

Meanwhile, a study was done by Brian Modoff of Deutsche Bank, who surveyed 60 carrier stores across the UK and Canada to find out how many stores are actually selling BB Z10 smartphone.

The study shows that none of the carriers surveyed in the UK sold the device while some carriers in Canada sold them but not in large amount.

"In Canada, many stores reported being sold out of the Z10 and the sales force was well-versed on the device's attributes; however, a few representatives told us that they did not receive a large initial inventory," Modoff told All Things D.

"In the UK, the sales force was better-versed on the feature sets relative to the week prior; however, no stores were sold out," he added.

However, there is no official sales number from BlackBerry. The study by Modoff too does not reveal how many Z10 has been sold so far. 

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