BlackBerry Z10 to Make India Debut by Feb 25 for ₹39,000: report

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By Rohit KVN | February 8, 2013 12:00 AM EST

Canadian smartphone maker BlackBerry, formerly known by the name RIM (Research in Motion), is making all efforts to make sure the company's newest flagship Z10 smartphone hit Indian stores without any further delay.

A reliable source known to the website FoneArena has revealed that the new BlackBerry Z10 is expected to hit stores at least by Feb 25 with an estimated price tag of around ₹39,000.

Declining to comment on the speculation, Indian BlackBerry spokesperson said, "We would wish to get the product in India and any other key market as soon as possible but there are a certain timelines that have to followed to get any new product in the market," reported NDTV.

BlackBerry Z10 was unveiled only a few days ago on Jan 30 in New York. The company is much very keen to release its latest flagship smartphone in Asia's two biggest BlackBerry markets - Indonesia and India - as soon as possible.

Even developed nations like America and others were overlooked by the smartphone company to launch the BlackBerry Z10 in favour of emerging markets of India and Indonesia. US consumers have no choice but to wait until mid-March to get their hands on the new touch-screen BB Z10.

According to market intelligence firm ABI Research, BlackBerry accounted close to 50 percent of the total smartphone shipments in Indonesia. In India, the company is ranked third behind Samsung and Nokia, respectively, reported Reuters.

Lately, BlackBerry's market shares are getting diluted with the rise of competitively priced Android smartphones. With BlackBerry Z10 expected to be priced around Rs 39,000, it remains to be seen how the price sensitive Indian market will receive the smartphone.

Key Specifications of BlackBerry Z10 include:

Model

BlackBerry Z10

Display

4.2-inch display with 1280x768p resolutions

(356 pixel per inches)

OS

BlackBerry 10 OS (has more than 70,000 Apps)

Processor

1.5 GHz Dual-core Qualcomm Snapdragon S4 Plus processor

Internal

memory

2GB RAM

Storage

capacity

16GB flash memory, expandable up to 64GB

Camera

Rear:8.0-megapixel camera

Front:2.0-megapixel camera

Network

3G & 4G/LTE only in select markets

Battery

Standby time up to 13 days

price

Expected to be around ₹39,000

According to recent reports, BB Z10 has witnessed record sales in Canada and the UK. Company president Thorsten Heins said that the Feb 5 was the best day ever for the first day launch of a new BlackBerry smartphone.

He said that the company recorded smartphone sales of "more than 50 percent better than any other launch day in our history in Canada."

"In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone." he added.

The above reports are sure to boost the morale of the company which is trying to get back its hold on the smartphone business, as it prepares to launch the BlackBerry Z10 in the sub-continent soon.

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