In what could be one of IBM’s biggest and most lucrative deals lately, the computer company has snagged the interested of McDonald’s Corp. with its social-networking service. Of course, the service is not for employees to just chat away and make friends like on Facebook
. Instead it will offer internal networks for the company, allowing employees to communicate and arrange business matters.
While McDonald’s may be IBM’s highest-profile client for the network service
, it won’t be implemented everywhere. This recent deal will only see the service set up in McDonald’s South Africa division — at least, for now.
The service will reach some 8,000 McDonald’s employees in South Africa, which still makes it a significant deal for both companies, but doesn’t compare to the enormity of a deal that would implement the service in the U.S.
IBM’s
arrangement with McDonald’s does serve as a stepping stone for bigger and bigger clients. If all goes well in South Africa, McDonald’s may even consider implementing the service on a larger scale. So, the opportunity for IBM seems great, and could put it one step closer to reaching the $16 billion the company said it would make from business analytics by 2015.
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