IBM Gets Social With McDonald’s
By Mark Knapp | February 5, 2013 5:34 AM EST
It’s an odd mix — and fast food — but IBM (. Instead it will offer internal networks for the company, allowing employees to communicate and arrange business matters.
While McDonald’s may be IBM’s highest-profile client for the , it won’t be implemented everywhere. This recent deal will only see the service set up in McDonald’s South Africa division — at least, for now.
The service will reach some 8,000 McDonald’s employees in South Africa, which still makes it a significant deal for both companies, but doesn’t compare to the enormity of a deal that would implement the service in the U.S.
arrangement with McDonald’s does serve as a stepping stone for bigger and bigger clients. If all goes well in South Africa, McDonald’s may even consider implementing the service on a larger scale. So, the opportunity for IBM seems great, and could put it one step closer to reaching the $16 billion the company said it would make from business analytics by 2015.