Samsung recently disclosed that the Galaxy S series handsets clocked more than 100 million in total unit sales, with the Galaxy S2 and the Galaxy S3 each registering over 40 million of shifted units.
As expected, the South Korean tech giant would want to sustain the remarkable march to success of its flagship smartphone. According to Money Today, a Korean business publication, Samsung is projecting to ship out some 10 million Galaxy S4s each month following its rumoured commercial release on April 15 this year.
The report was based on Samsung's alleged supply agreements, which indicated that for the upcoming 5-inch S4 Samsung pegged the monthly production quota at around 10 million units.
It follows, of course, that the company, now breathing hard on Apple's neck, is aiming to flood the global markets with arguably the bestselling Android smartphone to date, which in Q3 2012 has dislodged Apple's iPhone from its throne.
The Galaxy S3, according to BGR News, jumped over the 10 million mark in about six weeks so Samsung is gunning to improve on that.
The company appears confident that the rumour-generating S4 will exceed the already impressive records of its predecessors. The handset may skip for now the unbreakable screen that blog reports said will be the main appeal of the fresh Galaxy S iteration but the following specs should be enough to attract legions of buyers: 1.8GHz 8-core Exynos 5 Octa processor, a 13MP rear camera, 4G-LTE radio signal, 2GB of RAM, a microSD slot, wireless charging capabilities and Android 4.2 Jelly Bean.
It was also reported that Samsung wants to further bump up the pixel density that will come with the Galaxy S4, possibly stretching its Full HD screen capability.
It seems Samsung is leaving no stones unturned to realise its rather lofty sales target for the upcoming S4.
Likely, the company will be emboldened by latest indications that global consumers are giving more attention to Android devices, which experts said lure more buyers for two chief reasons - they deliver the same smartphone experience without breaking the bank.
But Samsung is not expected to reduce the sticker price for the Galaxy S4. It will stick with its tried-and-tested game plan: provide smartphone class for every possible market segments.
The tactic of simultaneously selling high-end and entry level gadgets seems successful so far, analysts said, pointing to one glaring proof: Apple is seriously mulling to follow the Samsung model.
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