To celebrate Australian Day on Jan 26, McDonald's in Australia is temporarily changing the name of 13 stores across the country to Macca's, the Aussie nickname of the popular fast-food chain.
Reuters McDonald's Corp. met analysts' expectations in first-quarter revenue and profit growth, as economic troubles in Europe did not to put a dent in the world's largest restaurant chain's balance sheet.
However, the name change is only temporary. The old name will be used again in February.
Among the McDonald's outlets which will make the temporary change, including in its signage, are those in southern Sydney, suburb of Engadine and in Queensland's Kangaroo Point.
"We're incredibly proud to embrace our Australian-only nickname. What better way to show Aussies how proud we are to be a part of the Australian community than change our store signs to the name the community has given us?" said Mark Lollback, McDonald's chief marketing officer in Australia.
The fast-food chain made the temporary name change after a national survey showed that at least half of Aussies use the Macca's nickname. It is the second most popular localised nickname after footy for Australian Rules football.
McDonald's Corp. met analysts' expectations in first-quarter revenue and profit growth, as economic troubles in Europe did not to put a dent in the world's largest restaurant chain's balance sheet.