Microsoft ups Surface production, to sell in more stores
December 12, 2012 8:42 AM EST
The world's largest software company, which alone has sold the Surface since launch in late October, also said it was keeping its chain of 'pop-up' holiday stores open into the new year and may convert them into permanent retail outlets.
The move suggests Microsoft is seeing some demand for its first own-brand computer in the crucial holiday shopping season, although it has yet to divulge any sales figures.
"The public reaction to Surface has been exciting to see," said Panos Panay, general manager of Microsoft's Surface project, which forms part of the company's Windows unit.
"We've increased production and are expanding the ways in which customers can interact with, experience and purchase Surface," said Panay, but gave no details of how many extra units were being produced.
Panay did not mention names of retailers that will sell the Surface, but separately office equipment retailer Staples Inc said it would stock the Surface from Wednesday.
(Reporting by Bill Rigby in Seattle, Sruthi Ramakrishnan in Bangalore)
Most Popular Slideshows
Join the Conversation
- NATO: Russia's Been Conducting Too Many Military Flights Over Europe
- Nokia Lumia 730 v. Sharp Aquos Crystal – Specifications, Features And Price Showdown
- Moto X 2014 vs. Motorola DROID Turbo - Specifications, Features And Price Showdown
- Apple iPhone 6 Plus vs Motorola Droid Turbo: Comparsion On Processor, Software And Battery
- Australia Special Forces Await 'Delayed' Iraqi Visas Before Joining ISIS Fight
- ISIS Has Been Equipped With Advanced Anti-Aircraft Missiles
- Samsung Galaxy Note 4 vs Motorola Droid Turbo – S-Pen Is Note’s 4 USP But Droid Turbo Can Outshine With Larger Battery