‘Life of Pi’ Bags National Tourism Awards for Promoting India as Popular Travel Destination
By IBTimes Staff Reporter | December 10, 2012 6:56 PM EST
The Ministry of Tourism has given two National Tourism Awards to recently released film "Life of Pi" after recognizing its impact in promoting India as a tourism destination, especially Puducherry in Tamil Nadu and Munnar in Kerala.
Union Tourism Minister Shri Chiranjeevi on Saturday said that awards would be given to Ang Lee, the film's director, and Yann Martel, writer of the book of the same name. Chiranjeevi expressed hope that this will go a long way in encouraging more film producers from abroad to shoot their films in India.
Every year, the Ministry of Tourism recognizes various stakeholders, including film makers and writers for their contribution in promoting India Tourism by conferring National Tourism Awards.
Identifying 'Film Tourism' as a niche tourism product, the ministry has requested the state governments and union territory administrations to recognize the potential of film tourism and constitute special bodies or cells to facilitate filming in their respective regions.
Earlier in February, the ministry had signed an MoU with the Ministry of Information & Broadcasting as a major initiative to promote the 'Incredible India' campaign and Cinemas of India as a sub brand of 'Incredible India' at various international film festivals and markets abroad.
The MoU is expected to enhance the reach of 'Incredible India' through the medium of cinema, develop synergy between tourism and film industry and provide a platform for enabling partnerships between the Indian and global film industry. The agreement also provided an impetus to frame policies and guidelines for facilitating shooting of International films in India and promote India as a filming destination, both for international and domestic film producers.
Another key objective of the MoU is to initiate dialogue with state governments and union territories for development of locations for film shootings. As per the agreement, the Ministry of Tourism would provide budgetary support for identified film festivals, markets and events.
It would also facilitate publicity through the available content based on existing audio visual material and print designs. The joint participation of the two ministries would cover Cannes Film Festival and Market, IFFI Goa, Film Bazaar and European Film Market at Berlin.
It is expected that this innovative partnership will facilitate the promotion of India as a filming destination for foreign producers. Since 2010, as many as 21 permissions for shooting in India were granted.
To contact the editor, e-mail:
Most Popular Slideshows
- Kristen Stewart Moving On With Nicholas Hoult, Jennifer Lawrence Dating Chris Martin – Reports [PHOTOS]
- Kate Middleton Suffocated in Kensington Palace, Queen Elizabeth Reported War With The Duchess [PHOTOS]
- 2014 MTV Video Music Awards: Everything To Know [PHOTOS]
- Chris Martin Dating Reports: Jennifer Lawrence Vs Gwyneth Paltrow [PHOTOS]
Join the Conversation
- Malaysia Airlines Flight MH370: Police On A Look Out For Pakistani National After Arresting Two For Withdrawing Money From Passengers’ Account
- Bali Most Dangerous Destination for Australians
- MH370: ‘Boeing 777 Found’ E-mail Exposes Classified Information To Hackers
- Western Sydney Airport 2020 Takes Significant Phase to Commencement
- BITRE Names Airline With Most On Time Departures
- Robin Williams Goodbye Video Hoax: Facebook Users Warned of Celebrity Suicide Exploitation
- 4 Killer Android Features Apple Fans Would Love to Get Come the iPhone 6 Release Date
- ISIS Posts Graphic Beheading Video of US Journalist James Foley
- Nexus 6 Release Date Dilemma with Motorola Shamu Details Pointing to Better Smartphone and Killer Features
- After James Foley, ISIL Threatens to Behead Another American Journalist Steven Sotloff
- Moto X Android 4.4.4 KitKat Update Guide: AT&T/Sprint Release and When to Hit Your Region
- Motorola Moto X+1 On Release Date To Come With Snapdragon 800 Processor, 2 GB RAM, 4K Recording And 5.2-Inch Display