Mastercard Reveals Key to Aussies Retail Patronage
By Esther Tanquintic-Misa | December 7, 2012 3:30 PM EST
Australians would most likely patronage or buy items sold locally, such as gadgets, if only they were priced cheaper than counterparts sold overseas, a study by MasterCard released on Friday showed.
In the study, MasterCard discovered that Australians shop locally for two main reasons - faster delivery and trust. Of the 1,250 Australians surveyed, 59 per cent said faster delivery was a key driver to 'Buy Australian,' while 46 per cent said it was important to deal with retailers they know and trust.
However, a whopping 85 per cent admitted they prefer to buy items overseas because they are relatively priced cheaper than their Australian counterparts, with two-thirds of respondents saying overseas online retailers offer a better range of products.
"People shop online for so many reasons - the convenience of shopping from your desk, the efficiency of getting it done without the crowds, the seemingly endless range," Andrew Cartwright, MasterCard Australia country manager, said.
"But increasingly, the public is doing their Christmas shopping online because they are seeing very serious cost savings to be had. This study shows that consumers want to shop locally, if they can get the same value they get from overseas retailers."
IT and digital goods, when already sold in Australia, are most often found to be priced higher than in the US and other countries. An instance would be the Apple iTunes store. The digital albums being sold in the US sells between $9.99 and $12.99, but in Australia, these go for $16.99 and higher.
"Aussies love a bargain, and should have the freedom to shop around and secure the best deal possible. The price obstacle is a difficult one to overcome for local retailers, but competition is the key delivering customer satisfaction to Australians," Mr Cartwright said.
The study likewise found out that 60 per cent of Australians shopping for wines & spirits prefer Australian retailers, but will shop from overseas retailers for books and DVD category. It likewise discovered that 79 per cent of Australians will shop online this Christmas for toys, games or sports equipment.
To contact the editor, e-mail:
Most Popular Slideshows
Join the Conversation
- Russia Warns Citizens – Take Selfies, Have Lice
- The Cost Of Getting Infected With Ebola
- Ebola Divides The US: More States Begin Applying Stricter Guidelines Than What CDC Imposed
- Canadian House Owners Preferring To Live In Core City Than In Suburbs: Study
- FIFA May Keep Russia and Ukraine Apart in World Cup 2018
- Marvel Announces Release Dates Of 11 Upcoming Movies From 2015 To 2019
- Xiaomi Becomes World’s Third Largest Smartphone Manufacturer By Dethroning Huawei
- Entry Of Peshmerga Fighters From Iraq Boosts The Kobani Battle Against ISIS: Turkey Provides Transit
- Nexus 6, 9 Buyers on November Release Will Enjoy These 3 Killer Lollipop 5.0 Features First
- Woman Hanged In Iran Talks Abuse In Prison, Left Chilling Message To Family
- Xiaomi VP Hugo Barra Says ‘Apple iPhone 6 Is The Most Beautiful Smartphone Ever Built’
- Nokia Lumia 730 v. Sharp Aquos Crystal – Specifications, Features And Price Showdown