L'Oreal buys Urban Decay to beef up young, prestige offering
November 26, 2012 11:21 PM EST
French cosmetics maker L'Oreal
L'Oreal did not say how much it paid for California-based Urban Decay, which was created in 1996 by make-up expert Wende Zomnir and had sales of $130 million in its fiscal year ended June 2012.
Liberum Capital analyst Pablo Zuanic welcomed the deal, which he pegged at about $250-300 million or slightly more than 2 times sales.
Urban Decay is "exactly the type of brand L'Oreal needs to beef up its make-up portfolio in the prestige channel," he said in a note.
The market for specialist make-up brands represents 44 percent of the luxury cosmetics market in the United States.
(Reporting by Dominique Vidalon; Editing by Helen Massy-Beresford)