And so the inevitable happened. What was touted as the "online event of the year" frustrated many cyber shoppers when the website of Click Frenzy failed to run smoothly a minute after it opened shop at 7pm (AEDT) on Tuesday.
Immediately, the organisers of "Australia's first landmark online sales event" went on Facebook to pacify disgruntled consumers.
"Firstly, I would like to issue an apology to anyone who has been inconvenienced and frustrated by the technical issues relating to the inaugural Click Frenzy 24-hour online sale," organiser Grant Arnott said.
"The technical directors, developers and infrastructure specialists involved in this inaugural event are working to get to the root of what occurred with the wave of traffic at 7pm."
"I am not in a position to describe exactly what has occurred yet as the teams involved are working on the solution first to resolve any problems. We will provide answers as soon as they are available. We will continue to issue updates."
It was no denying that its website crashed and was not prepared, what with the more than 400,000 registrants wanting to have first dibs on what the much-hyped online bargain site has to offer.
"What a disaster! I haven't been able to log onto any of the stores. It was inevitable...despite Click Frenzy saying that retailers were advised to ensure that servers could cope with volume of traffic. Click frenzy maybe consider limiting number of people who can register and log into participating retailers.....otherwise no point except all the hype! Should also consider getting its own house in order before embarking in such a project," an angry cyber shopper said in www.current.com.au.
"It is hard to believe that in 2012, any medium to large company can still use excuses like "sorry, we had more traffic than we expected". Worse than a lame excuse, in today's world such a statement is a vivid declaration of incompetence. In the age of Cloud Computing, horizontal scalability paradigms, automatic scaling techniques, the ability to be completely geographically redundant at low opex, zero requirement for infrastructure capex, and no less than many years of all these things being readily available, DJs are the current poster boy for epic IT fails. I am rarely one to comment on these things, but I can't stop chuckling given their "strategy" & publicity on this," a reader named asccca said in www.itnews.com.au.
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