Windows Phone 8 Commercials May Feature Jay-Z, Gwen Stefani
By Eric Brown | November 12, 2012 10:47 AM EST
The Microsoft Corp. (Nasdaq: MSFT) may soon adopt a Hail Mary marketing strategy for its new Windows Phone 8, with A-list celebrities Jay-Z and Gwen Stefani starring in commercials for the gadget.
Besides the big American names such as Jay-Z and Stefani, the marketing campaign will feature British celebrities such as James Corden in the attempt to sell the Windows Phone 8 as a unique work of art, the Sun reported. Brit Holly Willoughby will also be one of the campaigners, The Next Web said.
The reported commercials appear to fit in with Microsoft’s new “Reinvented Around You” advertising campaign, which illustrates just how the Windows Phone 8 is tailored to its customers’ individual lives.
The Reinvented Around You ads push the idea that the Windows Phone 8 is not for just anyone, but rather tailored specifically for each individual user. Of course, the implication of these ads is that the Apple Inc. (Nasdaq: AAPL) iPhone is mass-produced, noncustomizable, and squarely uniform.
Presumably, Jay-Z, Stefani, and others will complement this series of ads, showing just how personal the Windows Phone 8 is and how much it impacts each of their daily lives.
One such commercial already on the air features Microsoft CEO Steven A. Ballmer describing how customizable and useful he finds his Windows Phone 8.
While the Ballmer commercial definitely highlights the smartphone’s strong points, you have to admit that Jay-Z is a much hipper spokesman than Ballmer.
It seems Microsoft’s latest ad campaign will be focusing just as much on the Windows Phone 8’s coolness as its technical specifications. And in a world where Apple sells millions of units based on commercials featuring hip indie rock music, that may not be a bad move at all for the tech giant.
To contact the editor, e-mail:
Most Popular Slideshows
- Taylor Swift Named People's Best Dressed Stars Of 2014 [PHOTOS]
- Champions League Results: Barcelona Barely Escapes With A Win, Chelsea Fails To Hold On To The Lead [PHOTOS]
- Jeremy Lin, Kobe Bryant Among The Top 5 Overpaid Players In The NBA (Part 1 - Western Conference)
- Reasons Why Michael Jordan Is Better Than LeBron James [PHOTOS And VIDEO]
Join the Conversation
- Samsung Galaxy Note Edge: Top Reasons To Upgrade From Galaxy Note 3 Or Galaxy Note 2
- Android 5.0 L November And December Rollout: Android One, Nexus, Google Play, Galaxy S5, Galaxy Note 4
- iOS 8 Bugs: Minor, Moderate And Serious Issues Why Users Should Not Upgrade Immediately
- ‘Pokemon Omega Ruby and Alpha Sapphire’ Updates: Meet The Leaders of Team Magma and Aqua, Trainer and His Mega Gallade
- 'The Sims 4' Mods: Gay And Lesbian Pregnancy Now Available As Alternative To Adoption
- 2 Reasons Nexus 6 Release Date is Worth the Wait: Android L Data Encryption & Material Design
- Google Release Roundup: New Nexus 6, Nexus 8, Android 5.0 L Launch and Killer Features
- Unofficial ‘Samsung Galaxy Alpha’ Can Now Be Purchased For $700 In The US
- Xperia Z, Xperia ZL, Xperia ZR Android 4.4.4 KitKat Update Guide
- Canada Consumer Alert: Costco No Longer Accepting American Express Cards Starting Jan 1
- Amazon Announces Kindle Fire HD 6, Kindle Fire HD 7 Tablets; Official Release Date Is Oct 2
- Scotland Voted Against Independence, Early Results Indicate