Teens Give Up Television for Mobile Internet: Study
By greeshma m | November 7, 2012 7:29 PM EST
Teenagers and youngsters in India spend more time browsing the internet on smartphones than watching television, according to a new study by Ericsson.
The study conducted by Ericsson Consumer Lab revealed that around 30 million Indian youngsters born after 1994, commonly referred to as Generation Z, possess mobile phones and three million among them have access to the broadband technology on smartphones. Around 77 percent of children are found to be unhappy with poor services provided by mobile operators in the country.
"Around 30 million of 69 million urban Generation Z consumers own mobile phones, and 3 million of these use mobile broadband on their phones," said Ajay Gupta, Ericsson India's Vice President and Head for Strategy and marketing, reported Press Trust of India.
The study, carried out under the name "The Digital Lives of Generation Z (people born between 1994 and 2004)", studied 3,500 children and around 1,000 parents of 7,700 households in 16 Indian cities. The study also reported that seven percent of youngsters own smartphones and 20 percent among them are aged below 11 years.
The results revealed that 76 percent of urban parents seek log details of their kids from mobile service providers, but only one in three parents are able to track their mobile and internet activities.
"Only one in three urban parents are able to keep track of their children's communication activities and expect service providers to offer services in order to manage and monitor their children's mobile and Internet usage," said Gupta.
The shift in the use of mobile technologies among teens and children has prompted parents to become more aware of the latest technologies. Around 63 percent of parents showed their interest in apps that would help block inappropriate content. It was also found that 58 percent of youngsters would rather give up television, which was once a dominant medium, to spend more time on mobile internet.
The influence of the latest technology on teens and children is such that they spend around seven hours on gadgets like mobile phones, gaming consoles and television on a daily basis.
To contact the editor, e-mail:
Most Popular Slideshows
- Jeremy Lin, Kobe Bryant Among The Top 5 Overpaid Players In The NBA (Part 1 - Western Conference)
- Reasons Why Michael Jordan Is Better Than LeBron James [PHOTOS And VIDEO]
- Dwyane Wade, Joe Johnson, Amare Stoudemire Among Worst Contracts In The NBA (Part 2 - Eastern Conference)
- Brawl-Marred Game in NFL Week 3: Philadelphia Eagles 37, Washington Redskins 34 [PHOTOS]
Join the Conversation
- Kate Middleton Pregnancy Update: Duchess Of Cambridge ‘Dissed’ By Camilla Parker-Bowles; Delivery Expected In April- Reports
- 'Green Alien Eggs' Spotted on Sydney's Dee Why Beach
- The Pirate Bay Founder Peter Sunde Attends Father’s Funeral Without Handcuffs, Brother Thanks TPB Founder’s Supporters on Facebook
- Drag Queens Fume That Facebook Is Banning Aliases And Threaten to Drop Out Of It
- British Teenager Wants Her Leg Cut To be Able To Compete At Paralympics – Watch Video
- Nexus 6, 8 Release Date is Halloween 2014 as Android L Intro Set for October 16
- New Samsung Galaxy Note 4 and Galaxy S5 Android 5.0 L Killer Features, Encryption and More
- Moto G 2014 v Asus Zenfone 5 – Specification Comparison Shows Zenfone 5 Is A Good Alternative for Moto G
- Android 5.0 L Nexus 4, Nexus 5, Nexus 7 Release in October, Google Employees Offer Hint
- U.S and Canada Fighter Jets Chase Out Russian Jets Near Alaska: Air Space Violation Not Confirmed
- Microsoft Doubles OneDrive Space To 30GB Due To iOS 8 Update Issues
- Nexus 8, Nexus 9 Release Date, Device Name And Price Conundrum: What To Expect?