Vodafone Spain offering subsidised smartphones again
November 6, 2012 3:42 AM EST
Vodafone and rival Telefonica
But both companies lost out to rivals Orange
Meanwhile Orange gained 80,240 customers and Yoigo 58,069 in the second quarter and other operators gained 238,578 customers between them. Mobile operators are struggling to compete in a market that shrank in August as Spain goes through its worst economic crisis in decades with one in four people of work.
The company had reintroduced subsidies over the summer, but those offers were temporary.
The new offers will include unlimited calls and text messages and high-speed Internet and will be available from next week, Vodafone said.
"These are very competitive offers that can also be combined with ADSL plans from 9 euros a month (extra)," a Vodafone spokesman said.
Vodafone's move is also a response to a mobile price war that has escalated in recent months. At the beginning of October, Telefonica cut prices by up to 40 percent with fixed line, mobile, Internet and television bundles.
Also last month, Jazztel
Vodafone's decision to reinstate cut-price phones leaves Telefonica as the only operator in Spain not offering subsidies on a general basis. Telefonica, Europe's biggest telecoms company by revenue, reports results on November 7.
(Reporting by Robert Hetz; Writing by Clare Kane; Editing by Jon Hemming)