Nokia 109 is Basic but Built to Access Facebook, Twitter Plus Some Gaming Too
By Erik Pineda | November 2, 2012 4:20 PM EST
Nokia will soon sell a new handset in selected Asia-Pacific and European markets that is geared for buyers looking to enjoy basic communication features plus the indispensable social media tools.
The struggling phone maker unveiled this week the Nokia 109, which obviously was not meant to cater to the needs of smartphone-craving crowd, that will carry a dirt-cheap price tag of $US42.
China and emerging economies are the prime market targets of the new Nokia dumb phone, which has remained a money-making business of the former mobile giant that is now grappling to make a mark on the lucrative smartphone industry.
Analysts viewed the new phone release from Nokia as its way of sustaining gains in the profitable business segment known as feature phones, which in Q3 delivered sales growth of four per cent for the Finnish firm.
And indeed there is a market for simple phones out there as global research firm IDC recently reported that mobile phone manufacturers worldwide shipped out close to 265 million units as of the September quarter this year.
Now that's a lot for Nokia to generate much-needed cash but presently it has to address the mounting threats posed by China firms such as Huawei and ZTE in the same segment plus the onslaught of attractive feature phone handsets from current market leader, Samsung.
These social media offerings will be complemented by gaming attractions with Nokia forging alliances with popular names like EA, Gameloft, Rovio and Zynga to spice up the phone's amusement capabilities.
Out of the box, owners of the 109 will be allowed to download 10 free EA game titles, underscoring the unit's entertainment value (it's also a radio and media player) that should prod consumers to try it out.
Nokia said the 109's 1.8-inch screen is not a power-hogged and should remain juiced up for at least 7.5 hours of active usage. The unit itself will remain powered up for more than a month in stand-by mode.
While Nokia had mentioned Asia-Pacific as one of the areas where the 109 will be pushed out, it remains unclear the company plans to release the handset in Australia.
To contact the editor, e-mail:
Most Popular Slideshows
- George Clooney And Amal Alamuddin's Wedding In Venice: Photos Of Groom And His Family, Friends [Slideshow]
- NFL Recap - Week 4: Green Bay Packers 38, Chicago Bears 17 [PHOTOS]
- Walking Is Superfood For Fitness; Celebrities Who Walk For Health
- Derek Jeter With The New York Yankees Through The Years [IN PICTURES]
Join the Conversation
- Hong Kong Protests Cause Closure Of Banks & Instagram Outages In China
- Federal Court Orders Coles To Hang Signs For 3 Months That It Passed Off Par-Baked Bread As Fresh From The Oven
- Microsoft To Have Its Own Retail Outlet in Manhattan
- Telstra To Convert Old Payphones Into Wi-Fi Hotspots
- #Bendgate Video Hits Almost 46 Million In 5 Days, But Impact On Apple’s Finances Minimal
- 3 Reasons to Get the Samsung Galaxy Note 4 Instead of the iPhone 6
- iPhone 6 vs Moto G 2014: Motorola’s Budget Smartphone Takes On Apple’s Premium Smartphone
- Google HTC Nexus 9 Tablet October 24 Launch Date Benefits Many
- Galaxy Note 4 vs Nexus 6: Which Smartphone Dominates
- MH 370 Search In Ocean To Intensify With Hi Tech Ships Joining The Plane Hunt From October
- Nexus 7 Tips and Tricks
- Obama’s Bid To Blame Intelligence Chief For Inaction On ISIS Backfires: McCain Asks Obama To Admit Own Mistakes