Nokia 109 is Basic but Built to Access Facebook, Twitter Plus Some Gaming Too
By Erik Pineda | November 2, 2012 4:20 PM EST
Nokia will soon sell a new handset in selected Asia-Pacific and European markets that is geared for buyers looking to enjoy basic communication features plus the indispensable social media tools.
The struggling phone maker unveiled this week the Nokia 109, which obviously was not meant to cater to the needs of smartphone-craving crowd, that will carry a dirt-cheap price tag of $US42.
China and emerging economies are the prime market targets of the new Nokia dumb phone, which has remained a money-making business of the former mobile giant that is now grappling to make a mark on the lucrative smartphone industry.
Analysts viewed the new phone release from Nokia as its way of sustaining gains in the profitable business segment known as feature phones, which in Q3 delivered sales growth of four per cent for the Finnish firm.
And indeed there is a market for simple phones out there as global research firm IDC recently reported that mobile phone manufacturers worldwide shipped out close to 265 million units as of the September quarter this year.
Now that's a lot for Nokia to generate much-needed cash but presently it has to address the mounting threats posed by China firms such as Huawei and ZTE in the same segment plus the onslaught of attractive feature phone handsets from current market leader, Samsung.
These social media offerings will be complemented by gaming attractions with Nokia forging alliances with popular names like EA, Gameloft, Rovio and Zynga to spice up the phone's amusement capabilities.
Out of the box, owners of the 109 will be allowed to download 10 free EA game titles, underscoring the unit's entertainment value (it's also a radio and media player) that should prod consumers to try it out.
Nokia said the 109's 1.8-inch screen is not a power-hogged and should remain juiced up for at least 7.5 hours of active usage. The unit itself will remain powered up for more than a month in stand-by mode.
While Nokia had mentioned Asia-Pacific as one of the areas where the 109 will be pushed out, it remains unclear the company plans to release the handset in Australia.
To contact the editor, e-mail:
Most Popular Slideshows
- NFL MNF: Pittsburgh Steelers 30, Houston Texans 23 [PHOTOS]
- 2014 MLB World Series Game 1: San Francisco Giants 7, Kansas City Royals 1 [PHOTOS]
- 2014 MLB World Series - Game 2: Kansas City Royals 7, San Francisco Giants 2 [PHOTOS]
- NFL Thursday Recap - Denver Broncos 35, San Diego Chargers 21: Peyton Manning Has 3 TDs In Easy Win [PHOTOS]
Join the Conversation
- Tesco Facing Crisis After Chairman Quits Citing Accounting Scandal In The Retail Giant
- Australian Federal Court Fines Reebok $350,000 & Orders Refunds For Shoe Endorsed By Miranda Kerr That Claims Unproven Health Benefits
- Sydney Software Firm Bigcommerce Teams Up With Alibaba To Beat Amazon
- Perth Call Centre Staff Bad In English And Not Philippine And Indian Counterparts, Telstra Boss Says
- Xiaomi Redmi 1S vs. Sharp Aquos Crystal – Specifications, Features And Price Showdown
- ASUS Releases A Teaser Indicating The Arrival of New Zenfone and ZenWatch On October 28
- Boy Stoned To Death For Alleged Rape, Victim Receives Dowry From Militants
- Three Dual SIM Samsung Galaxy Note 4 Duos Variants Comes To China
- Russia is Creating Underwater Combat Robots to Protect its Arctic Territories
- ‘Lone Wolf’ Attack on Canada Parliament Hill Could be ISIS-Related
- Android Lollipop 5.0 Confirmed for Nov 3 Rollout as Nexus 6 Global Release Date is Delayed – Reports