Coles Frees 34,000 Mother Pigs, 350,000 Hens in Factory Farming Phase Out
By Vittorio Hernandez | October 23, 2012 9:41 AM EST
Australian supermarket giant Coles announced on Monday that it is phasing out its factory farming practices a year ahead of its promise. Keeping the pledge means Coles will free 34,000 mother pigs from cramped stalls and 350,000 hens from cages.
The announcement is in support of Animals Australia's biggest campaign to end factory farming of pigs and chicken. The group blamed the practice for being the main cause of cruelty to animals. It was the same group that publicised the brutal and inhumane manner that Australian cattle are slaughtered in Indonesian abbatoirs.
The group's TV ad, which features flying piglets, attempts to give animals a say on factory farming and animal cruelty. The group is also campaigning for Australian consumers to stop buying hams and turkeys for the yearend holiday and other processed fresh meat, dairy and poultry products including milk and eggs from farms that confine the animals to small pens and cages most of their lives.
"We know that factory farming only exists because their secrets are secured behind high walls and closed doors - and that an informed community would not knowingly support such cruelty," The Australian quoted the email from Animals Australia Campaign Director Lyn White.
"This campaign will inform, inspire and empower Australians to make compassionate choices that will improve the lives of these animals, by refusing factory farmed products, buying fewer animals products, or by going meat free," she added.
Coles' main competitor, Woolworths, said it has gone ahead of the factory farming phase out, and 98 per cent of its fresh pork comes from farmers who operate stall-free farms. Woolies said all of its fresh pork would be produced in such an environment by mid-2013. Woolies added that it no longer carries caged eggs from its Select brand eggs.
Famous Australians such as former tennis star Pat Rafter, singer Missy Higgins, TV host Rove McManus and comedians Dave Hughes and Judith Lucy are featured in the TV ad campaign titled Make It Possible. It will have animation special effects similar to those used in the hit movie Babe.
The campaign also took place at about the same time that Pakistan is culling 11,500 Australian sheep which are fit for human consumption. To make matters worse, reports said the culling is done in a brutal manner, in violation of the previous agreement between the Sindh High Court and PK Livestock, the importer of the animals.
To contact the editor, e-mail:
Most Popular Slideshows
- Taylor Swift Named Forbes' Second Highest Paid Country Musician [PHOTOS]
- Forever Lost: Indescribable Anguish for Malaysia Airlines MH17 Families, Remains of Some Victims May Never Be Found (PHOTOS)
- Lunch with the Gods: Pope Francis Eats with Vatican Workers in Cafeteria
- Celebrities Suffering From Lupus: Facts About the Disease
Join the Conversation
- Man Swindles Apple for $309,768 in 16 States
- Texas Man Selling Condo With ‘Funniest and Most Revealing Ad’
- Toyota Tops World Sales of Cars, Sells Over 5K Million Vehicles in First Half of 2014
- Tweens Fool Their Parents Online, McAfee Reports
- Air New Zealand Pays $1000 to NZ9 Passengers After Three-Night Delay
- Transfer News: In Demand Everton Midfielder Silence Speculations by Penning New Deal [VIDEO]
- True Blood Spoilers: Alcide Killed because Season 7 is Bill, Sookie’s Season
- Reebok Launches Bacon Line to Lure CrossFit and Paleo Diet Fans
- Transfer News: Star Midfielder Pledges Future with Manchester City [VIDEO]
- ACT Party's Demand to Re Consider Maoris Privileges Evokes Reprimand