Australian Online Retailers Click Frenzy Promo: Price Cuts for 24 Hours
By Vittorio Hernandez | October 15, 2012 11:47 AM EST
The promo aims to boost weak sales across Australia before Christmas and at the same time to ride on the growing consumer preference to shop online rather than buy at bricks-and-mortar stores.
Grant Arnott of Power Retail, who organised Click Tuesday, said the sales promo could be similar to Boxing Day sales but on digital steroids.
Cyber Monday was launched in 2006 with over 700 U.S. retailers participating. Held on the Monday after Thanksgiving Day, it attracts 10 million shoppers. In the 2011 version of Cyber Monday, Americans shopped $1.25 billion worth of goods in just 24 hours.
Mr Arnott said he expects 200 retailers to participate in Click Frenzy and for sales to go up by millions of dollars.
While the National Retail Association supported the idea of Click Frenz, Trevor Evans, executive director of the association, warned the online retailers could take away pre-Christmas sales from bricks-and-mortar stores.
In the U.S., ahead of Cyber Monday, which is also preceded by Black Friday sales, the National Retail Federation is forecasting a 4.1 per cent sales growth nationwide based on current trends. Holiday sales account for about 40 per cent of their annual sales.
Among the indicators of strong sales in the U.S. are Standard & Poor's Supercomposite Retailing Index which rose 23.1 per cent for 2012 and household purchases which went up 1.9 per cent annually for the September quarter.
To contact the editor, e-mail:
Most Popular Slideshows
- Pope Francis Meets Sudanese Woman Who Was Spared Death for Apostasy (PHOTOS)
- Malaysia Airlines Flight MH17: King Williem-Alexander, Queen Maxima Hold Solemn Reception Ceremony for Victims
- Jennifer Lawrence & Nicholas Hoult Allegedly Split: Mad Max Actor Cheats with Kristen Stewart & Riley Keough - Reports
- Transfer News: FC Barcelona Shockingly Sign Valencia Defender [PHOTOS]
Join the Conversation
- Malaysia Airlines Considers Changing Name After MH370 and MH17 Tragedies
- Fast Food Meat Scandal: McDonald’s Suspend Nuggets and McSpicy Chicken Filets
- Air New Zealand Flies Boeing 787-9 Dreamliner
- Solution to Your Old Unwanted Phones Comes with MobileMuster Scheme
- IBM Named Leader in Worldwide Managed Security Services
- Apple iPhone 6 on Two Confirmed Release Dates, New Parts Leaked Suggesting Bigger iPhone to Come
- Google Nexus 6, 8 with Android L on Release Date Promises Killer Mobile Device Experience
- Xiaomi Mi4 vs OnePlusOne vs Nexus 5: Mi4 is the ‘Perfect’ Phone
- Israeli Women Stripping Naked for IDF Soldiers
- HTC One M8 Android 4.4.3 KitKat Update Roll Out, Introducing the HTC One Remix
- Shocking Video of Pedigree Dog Culling in Bali Emerges [Video]
- Sony Xperia Z3 Specs Leaked with More Killer Features Ahead of Samsung Galaxy Note 4, iPhone 6