Deutsche Bank Securities initiated coverage on mobile content delivery leader Motricity with "Buy" rating and $15 price target, citing company's promising outlook and attractive valuation.

Motricity provides white-label content management and delivery services to the top four telecom operators in the US, with a growing presence in international markets.

The company's clientele include Verizon Wireless, AT&T, Sprint and T-Mobile USA and it currently provide mobile data services to over 35 million subscribers on a monthly basis.

"The proliferation of data-oriented devices and operator focus on mobile apps and content should help Motricity achieve significant growth over the next several years," analyst Thomas Ernst said in a note to clients.

"Significant international growth opportunity with data networks and content/apps still in early stages in many emerging markets, Motricity has an opportunity to help operators jumpstart this nascent segment," analyst Ernst said.

Ernst, however, said the major risks for Motricity include sluggish spending by telecom companies in a constrained macro environment and competition from the major telecom equipment vendors.

Shares of Washington-based Motricity closed Thursday's trading at $8.08 on Nasdaq.

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