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By Matt Scuffham and Myles Neligan | October 11, 2012 5:49 PM EST

Royal Bank of Scotland set a price of 175 pence per share for the London listing of British insurer Direct Line , close to the middle of the range originally set and valuing the business at 2.6 billion pounds.

RBS said on Thursday it would sell 450 million Direct Line shares, representing 30 percent of the business, with a 15 percent over-allotment option.

It will raise 787 million pounds from the sale, prior to the exercise of that option.

RBS is selling Direct Line in return for winning approval from European Union regulators for a bailout by Britain during the 2008 financial crisis that left it 82 percent state-owned.

The price was near the midpoint of the 160-195 pence range set by the British bank when it launched the initial public offering (IPO) on September 28.

RBS has been under pressure to secure a good price for the business, with taxpayers sitting on a loss of 21.5 billion pounds after Britain pumped in 45 billion to rescue the bank.

RBS said it would continue to hold a 65.3 percent stake in Direct Line, assuming the overallotment option was taken up.

Trading in the shares will begin at 08:00 a.m. british time on Thursday.

(Editing by Dan Lalor)

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Copyright 2012 Thomson Reuters UK. All rights reserved.

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