Ecotourism Australia Seeks High-Value Visitors
By Vittorio Hernandez | October 10, 2012 11:40 AM EST
To develop a more profitable tourism industry, Ecotourism Australia Chief Executive Kym Cheatham pushed for more focus on high-value visitors instead of just increasing the number of tourists.
"It is time to reinvent Australian tourism, rather than rehash the reasons for the protracted downturn we are stuck in. The endless pursuit of growth in numbers is a hollow ambition, with mass tourism bringing profitless volume," Newsport quoted Ms Cheatham who will take part in the Global Eco Asia Pacific Ecotourism Conference in Cairns next week.
Instead of just growing the number of arrivals, she said the country's tourism sector should develop financially viable, environmentally sustainable and culturally responsible tourism products by working with smaller regional tourism operators and communities.
She pointed out that other Asian nations such as Malaysia, Cambodia, Korea, Vietnam and Indonesia are benefitting from ecotourism which could also be done in Australia.
"Australia is one of the most desired landscapes in the world, with unique native flora and fauna and an indigenous culture that resonates with visitors from around the globe. I think we can take the inspiration from South Africa which doesn't apologise for the cost involved in high quality safaris. It's about focusing on the experiences that are unrivaled that people will travel for at any cost," Ms Cheatham said.
She made the suggestion on the same day that Tourism Australia inked a $14-million agreement with Emirates, a major Middle Eastern airline, to help sell Australia to the world. The campaign targets tourists from Europe who fly Emirates through the air carrier's Dubai hub, particularly those from the United Kingdom, Germany, France and Italy, as well as visitors from New Zealand.
Emirates, which flies more than 30 destinations in Europe to Australia through Dubai, entered into a three-year deal that will include traditional marketing campaigns, digital promotions, events and sponsorships. Emirates has 70 flights weekly to Australia, including 21 to Sydney and Melbourne, 14 to Brisbane and 14 to Perth.
The deal is subject to regulatory approval for Emirates' codeshare agreement with Qantas beginning April 2013 in which the Australian carrier will have stopover to Dubai instead of Singapore for its London trips.
To contact the editor, e-mail:
Most Popular Slideshows
- Taylor Swift Named Forbes' Second Highest Paid Country Musician [PHOTOS]
- Forever Lost: Indescribable Anguish for Malaysia Airlines MH17 Families, Remains of Some Victims May Never Be Found (PHOTOS)
- Global Aviation Accidents: UN to Form Safety Task Force, Gov'ts Should Share Intelligence Info to Avert Future Incidents on Flying Over Warzones (PHOTOS)
- PageSix: Beyonce & Jay Z Union is Not About Love, All About Business & the Brand
Join the Conversation
- South Australia OKs $800M Copper, Gold & Iron Ore Mine on Prime Agri Land in Yorke Peninsula
- Australian Stock Market Report –Midday July 30, 2014
- Shanghai Stock Exchange Will Not Extend Trading Hours
- Long Beach Real Estate Market Is Pricing Out Home Buyers with Limited Budget
- Australian Stock Market Report –Afternoon July 30, 2014
- Samsung Galaxy S5 Alpha Leaks Online: Release Date, Five Features to Wait for New Smart Phone
- Photos of Motorola Moto X+1 Prototype and Specs Leak Online, Release Date, Four Fresh Features Revealed
- Freshly Leaked Apple iPad Air 2 Cases Confirm Touch ID Sensor; Release Date, Limited Specs and Price Listed
- Sony Xperia Z3: Release Date, Five Features to Expect from New Android Smart Phone
- Moto X Android 4.4.4 KitKat Update Guide: Schedule and How to Install
- Top Surprising Features Of iOS 8
- Top 4 Reasons Why iPhone 6 Will Hit Big Soon After its Sept 2014 Release Date