Following the first debate between President Barack Obama and former Massachusetts governor and presidential hopeful Mitt Romney, a new trailer for “Lincoln” aired on CNN, CBS and ABC. The Steven Spielberg biopic of America’s sixteenth president captivated politically charged audiences, according the Hollywood Reporter.
A new trailer for "Lincoln" aired after the first debate between Obama and Romney of the 2012 election.
The film starring Daniel Day-Lewis will be released on Nov. 16, intentionally after the election because Spielberg didn’t want “Lincoln” to "become political fodder," as he said in an interview with the Orlando Sentinel. The placement of the trailer after a major debate makes it apparent that the marketing team behind the film isn’t afraid of using the political climate to their advantage.
The trailer notably doesn’t delve into the election of Abraham Lincoln, but rather focuses on the struggle and debates he had with those opposing the abolition of slavery. "I am the president of the United States of America ... clothed in immense power!" shouts Day-Lewis in the trailer’s climax.
The Hollywood Reporter points out that the TV spot draws a connection between Lincoln and several figures and movements throughout history, like Martin Luther King Jr., Gandhi, women’s suffrage, and the end of apartheid in South Africa.
Entertainment Weekly, in an article, said the new trailer was better than what had previously been seen from “Lincoln,” which the publication felt didn’t emphasize the sixteenth president’s importance enough. The high-profile film’s cast includes Sally Field, Joseph Gordon-Levitt, Tommy Lee Jones, David Strathairn, Jackie Earle Haley, and John Hawkes, among others, claims IMDB.
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