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October 5, 2012 1:39 AM EST

Unilever NV (LN:ULVN) is seeking a buyer for its Skippy peanut butter brand, which accounts for about $300 million per year for the Anglo-Dutch food and consumer products conglomerate.

"As part of a recently completed strategic review, we have decided to explore various options for our Skippy business in the U.S. and Canada including, but not limited to, a potential sale of the business," spokesperson Anita Larsen said Thursday in a statement.

"The ultimate objective will be to identify the best way forward for Skippy's continued growth and profitability and for it to remain an iconic, consumer-loved brand."

Skipp is the No. 2 peanut butter brand in the U.S. with an 18 percent market share, according to Bloomberg News. Rival J.M. Smucker leads the sector with a 34 percent market share.

Unilever, which also owns the Dove soap and Ben & Jerry's ice cream brands, sold its North American frozen meals business to ConAgra Foods, Inc. (NYSE:CAG)in August for $267 million.

 

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