Unfazed by the prevailing bleak prospect for the global PC market, Intel paraded on Thursday new mobile devices that draw power from its newly-designed tablet chip - the dual-core Atom Z2760.
The global chipmaker is upbeat that its fresh creation will revitalise the sluggish PC market, simply because gadgets that it will fire up will be marketed to compete with products that in the past few years have chipped away Intel's dominance.
The whole approach to push out the new chip, however, is finely calibrated, according to Moor Insights and Strategy analyst Patrick Moorhead, to allow Intel to fully flex its muscle in the now lucrative tablet market.
The Atom chip carries with it an architecture that fully supports not only consumption of digital contents but also their creation, Mr Moorhead told Reuters on Thursday, giving Intel-powered tablets enough room to lure buys from the enterprise sectors, with the general consumers likely to follow if the tablets proved attractive enough.
"Every tablet shown today does what neither an iPad or Kindle Fire HD does well, which is creating content and controlling via a keyboard and trackpad," he added.
Microsoft's Windows 8 will power the Atom tablets and many of the hybrid models, which will come out with familiar PC brand names such as Samsung, Hewlett-Packard (HP), Dell, Acer and Asus, will be sold with detachable keyboard or stylus.
Intel and its partners, analysts said, have consciously formulated their marketing tactics to capture sufficient slice of the tablet market and in the process regain some lost grounds for the PC sector.
As a late-comer, like its partner Microsoft, in the mobile computing market, Intel has obviously endeavoured to avoid unnecessary trouble - focusing instead on defining its own market while it takes the first few baby steps in the hotly-contested segment.
Intel's tablet chip will not join the fray where Apple and Android tablets were wrestling it out for supremacy, opting to woo clients specifically from the corporate and government sectors, Reuters said.
The Atom Z2760 allows fairly extensive usage on its dual-processing chip and is designed by Intel for efficient energy consumption that would keep a tablet humming ceaselessly for 10 hours maximum.
Users can perform tasks on Atom-powered tablets and squeeze a bit of amusement from the gadgets at the same time, Intel assured, pointing to the technology that were deployed with the new chip.
The company, according to The Associated Press (AP) also singled out the breakthrough that Microsoft packed with Windows 8, which it said "offers and incredible and exciting opportunity to drive new innovation in the marketplace."
Analysts, of course, viewed the complement as Intel's way of playing down the ripples created earlier this week when company big boss Paul Otellini reportedly voiced out his reservations over the Oct 26 launch of Windows 8.
According to Bloomberg, Mr Otellini was concerned that bugs yet to be resolved on the heavily revamped Microsoft operating system could prove problematic, especially for key PC market stakeholders like Intel.
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