A distress signal echoes through Earth's four corners as every nation struggles to sustain the source of energy that fuels a thriving economy while conserving what is left of the planet.

Countries led by Europe and the United States in the west, Japan and Australia in the Asia-Pacific have implemented ways to shore up energy requirements but at the same time reduce carbon emissions.

Companies like the Royal Dutch Shell Group are now scouring the Earth for some alternative forms of energy that could sustain prosperity as we know it.

An hour-long TV special will be aired world-wide to begin the campaign called "Redesigning Our Energy Future."

This programme will tackle the disturbing and real challenges looming large in our midst as well as showing day-to-day efforts in finding innovations and solutions to create a more sustainable energy future for the world.

Concerned with the global population doubling to 9 billion by the year 2050, Royal Dutch Shell Group of Companies has embarked on a sustainability project harnessing the power and innovation of nature for the future.

The company was even heavily criticised by environmental groups for efforts to bring in alternative energy sources from the bottom of the Antarctica-considered the last frontier for fuel and natural gas.

The company recognises the alarming need to work with nature and not against it. Shell recognises the extensive financial losses suffered by other firms penalised for environmental accidents.

Shell Group CEO Peter Voser emphasizes in a speech before company stockholders that the company recognises the dire consequences for the environment and not just to the company. Therefore, utmost care is needed "to meet the challenges of building a sustainable energy future."

Part of the brilliant initiatives of the Shell Group for environment sustainability is its constant search for efficient fuels that can provide savings for consumers and at the same time hinder unsafe fuel emissions.

Aside from engaging the youth every year from all over the globe to make simulations of alternative cars that harnesses less energy but could efficiently run for miles in the so-called Shell Eco-Marathon, it has tirelessly sponsored programmes that would encourage others to join the effort before the crucial year of 2050.

This article is sponsored by Shell.

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