Apple got a lot of attention at last week's iPhone 5 unveiling in San Francisco, so Samsung, likely feeling jealous and a bit spurned, ran an anti-iPhone ad in several newspapers on Sunday to help remind people that their flagship smartphone this year, the Galaxy S3, already has most of the most desired specs of the iPhone 5.
The ad entitled "It doesn't take a genius" was obviously a barb intended for Apple, which employs "Geniuses" at its retail stores. Samsung then proceeds to list all of the specs of the iPhone 5, comparing them against the specs and features of its Galaxy S3 smartphone, and ends the ad with the line, "The Next Big Thing Is Already Here."
Check out the original ad in the gallery above, and we've also provided the text from Samsung's attack ad below.
"It doesn't take a genius.
iPhone 5: 4.0" screen, 4G LTE, Retina Display, 1136 x 640 resolution, up to 225 hours standby time, up to 8 hours talk time, full HD 1080p video recording, 3.95 oz weight, 1GB RAM, Siri, 16, 32 or 64GB fixed internal storage, iOS 6.0 OS, a totally different plug.
Galaxy S III: 4.8" screen, 4G LTE, HD Super AMOLED Display, 1280 x 720 HD resolution, up to 790 hours standby time, up to 11.4 hours talk time, full HD 1080p video recording, 4.7 oz weight, 2GB RAM, S Voice, 16 or 32 fixed + up to 64GB microSD storage, Android 4.0 OS, standard micro USB plug, NFC, Smart Stay, S-Beam, ShareShot, Group Cast, Direct Call, Smart Alert, Tilt to Zoom, Palm Swipe Capture, Palm Touch Mute Pause, Picture In Picture, Turn Over To Mute, Shake To Update, Removable Battery
The Next Big Thing Is Already Here. Galaxy S3."
In late August, Apple won a pair of major legal victory against Samsung, forcing the South Korean electronics giant to pay the Cupertino, Calif.-based computers company $1.05 billion in compensation "for willingly violating Apple's patents and trade dress." A nine-person jury found Samsung had infringed several Apple patents in more than 26 different smartphones and tablets, from the designs and appearances of the devices themselves to their software and navigation features.
Apple plans to release the iPhone 5 this Friday at 8 a.m. sharp. Pre-orders for the phone sold out within an hour or two on Apple's website, and AT&T and Verizon ran out of pre-orders shortly thereafter. Apple, its carriers and several big-box retailers expect the iPhone 5 to pull off the biggest iPhone launch in Apple's 35-year history.