Nokia already apologized to the public admitting that they did not use the smartphone in taking the photos.
In one of the videos, , a reflection is clearly visible that shows a camera crew with lighting rig moving parallel to the video's subject. The camera crew is not using a Lumia 920 to shoot the video but a dedicated video camera.
The faked video was pointed out by The Verge. Nokia has been tripping over its tongue ever since.
First the company said the video was meant to demonstrate the benefits of OIS in general, not specifically the Lumia 920. Too bad the video was pitched as a sample taken from the 920.
Then it back-peddled and issued a broader apology: "In an effort to demonstrate the benefits of optical image stabilization, we produced a video that simulates what we will be able to deliver with OIS. ...we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created."
Many reports claimed that it could cause damage to Nokia's credibility as well as to the projected sales of the new Nokia Lumia 920.
As a rational consumer, would you believed everything Nokia says? What if all the other features are just a bluff?
In the fast-paced tech market, credibility and consistency are of vital importance due to intense competition. Will Nokia be able to get out of this tight situation?
Nokia introduced the new phones in the Lumia range last week and some of its features promises strong competition to Apple's iPhone 5.
The new Lumia phones were popularly known by the codenames of "Arrow" and "Phi" before. The new additions are the Lumia 820 and Lumia 920 smartphones powered by Windows Phone 8.
The Lumia 920 is the star of the launch with its 4.5 inch display screen, dual-core 1.5Ghz processor, wireless charging and PureView branding, similar to the previously announced - but never released in Australia - PureView 808.
According to Nokia, the Lumia 920 features a floating camera lens that is designed to provide better image stabilization for both photos and video, it can record full HD video in 1080p.
Watch the original (fake) video below of Nokia's ad.
Watch the Nokia Lumia 920 advertisement on YouTube. A camera operator can be seen reflected in a window at the 29-30 second mark in the video.