In what has been a long awaited and highly anticipated arrival, yesterday McGrath made the strategic marketing move to join the Facebook conversation by launching their McGrath Estate Agents Corporate Facebook Fan Page.
Virtually overnight their following on Facebook has begun to take-off with over 500 fans liking their page already.
Whilst McGrath have been surprisingly slow to adopt Social Media previously, the Timeline functionality on Facebook Fan Pages has meant that a history of their company could be uploaded, featuring images and company milestones that took place even before Facebook existed. This helps to give the impression that McGrath have been on Facebook for a long time.
It will be interesting to see what McGrath do next. I think the real estate industry will be watching this page very closely.
(Disclaimer: I have previously consulted directly with John McGrath and have presented on Social Media to some of the McGrath team)
Social Media looks set to continue to change the way real estate agents market themselves, their business and their listings.
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