The baby boomer generation in United States currently stands around 80 million Americans, contributing to nearly half of America's total consumption. While they may be ageing, some retiring earlier than before, can this influential generation of Americans help to revive the national economy?
In the next five years, Americans over the age of 50 will consume seventy percent of the nation's disposable income. Over the next 20 years, the generation as a whole will inherit $15 trillion. According to the age-wave theory, economic activity will also start to slow when the boomers start retiring. So, how can we ensure that this generation remains active and healthy?
om an economic perspective, how can marketers and companies engage them and ensure they continue contributing to the national economy?