Darrel Lea, Australia's largest comfort food retailer, was placed Monday in voluntary administration, putting 700 jobs at risk in the process.
Source: Darrel Lea website
Rocky road ahead for Darrel Lea
The iconic brand, known for its Rocklea Road treats, has inspired nostalgic thoughts from Twitter residents, with many making references to the "rocky road" ahead for the chocolate maker.
@VOOK64: Rocky Road ahead for Darrell Lea
@ABCnewsIntern: Sad ending to a Rocky Road. RT @abcnews: Breaking: Darrell Lea has been placed in voluntary administration.
They stop getting their fix, the business closes
Founded in 1927 by Harry Lea, the company tried to find buyers or external investors overseas five years ago, afr.com reports.
Some Twitter users jokingly blamed themselves for the fall of the business.
@julzcburgess: I knew my self imposed chocolate ban would come at a cost.. Darrell Lea has gone bankrupt. Sorry! #darrelllea
@Deb838: See what happens when I go on a diet... Darrell Lea up for sale with 700 jobs at risk
Darrel Lea Memories, Twitter Nostalgia
@leighsales: Sad to hear about Darrell Lea. My nana always used to buy me what we called "satin lollies" - those tiny jars of boiled sweets.
@TheJaneWardell: What do I buy for Mothers' Day if there's no more Darrell Lea choc honeycomb?
@fclawyers: Can't believe Darrell Lea is in Administration. We have lost a true #Australian Icon.
@ally_box: Caramel Snows, no! :'( RT @FinancialReview: Darrell Lea has been placed in voluntary administration.
@rodd: @aptronym I purchased 'Bo Peeps' only the other day ..Darrell Lea coconut ice is ok & the Christmas puddings & filled Easter eggs excellent
Is there a Darrel Lea Closing Down Sale?
All sorts of thoughts have gone on Twitter when the news broke out about Darrel Lea's fall. At least one user has his thoughts on good buys.
@RodneyOlsen: Darrell Lea has gone bust after 85 years. I don't like to benefit from the misfortune of others but if they have a closing down sale ...
Darrel Lea has reportedly agreed to provide some short-term financial support to its manpower during the sale process. The Lea family had 69 owned and franchised stores and employed about 700 staff.
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