President Barack Obama's re-election campaign has come up with the Obama Event Registry, where supporters of the president can register so guests of their wedding, Bar Mitzvah or other occasions can contribute to the campaign in lieu of gifts to the person or people of honor. The Obama Event Registry is getting a poor reception on Twitter, where users called it ridiculous and an example of pandering.
"Got a birthday, anniversary, or wedding coming up?" the campaign asks on barackobama.com. "Let your friends know how important this election is to you-register with Obama 2012, and ask for a donation in lieu of a gift. It's a great way to support the President on your big day. Plus, it's a gift that we can all appreciate-and goes a lot further than a gravy bowl."
Those interested in registering with the Obama campaign click on a link to fill out their information and create their Obama Event Registry page.
"Instead of another gift card you'll forget to use, ask your friends and family for something that will go a little further: a donation to Obama for America," the campaign says on the registration page. "Register your next celebration-whether it's a birthday, bar or bat mitzvah, wedding, or anniversary-with the Obama campaign. It's a great way to show your support for a cause that's important to you on your big day."
The Obama Event Registry gimmick is getting a poor reception on Twitter.
"Ok, Obama asking for my Wedding/Birthday/Anniversary Gift is a bit stupid," tweeted user @redsoxunixgeek.
"I'd sure like to meet the bride and groom who sign up for this! Obama's narcissism taken to a new level!" said @ClivetheClubGuy.
"I'm conflicted. Do I call this desperate, arrogant, tacky, a reason not to attend a wedding, or just plain ridiculous?" asked Twitter user Chris Tobkin.
User @Laurence4LiberT called the Obama Event Registry "pandering 2 its highest level. What a disgrace 2 our country."
The campaign between Obama and presumptive Republican nominee Mitt Romney is expected to be the most expensive election in history.
Obama's campaign has raised more than $261 million as of May 31, according to the latest filing with the Federal Election Commission. The president has $109 million on hand. That figure doesn't include money raised by groups operating on behalf of Obama.
Romney has raised more than $123 million as of May 31 and has $17 million on hand, not counting money from PACs or other groups affiliated with the former Massachusetts governor.
Obama will also be able to tap into funds raised by the Democratic National Committee, which has $147 million on hand, according to the Wall Street Journal, while the Republican National Committee has $107 million on hand for Romney.
Both campaigns have employed fundraising gimmicks to bolster their financials.
Obama held a contest in which a lucky contributor got to attend a fund-raising dinner held on behalf of the president by actor George Clooney last month. The fundraiser added $15 million to the president's coffers, according to the Los Angeles Times. Contributors needed to donate at least $3 to be eligible for the promotion.
Romney had a similar gimmick with his "Dine With The Donald" promotion, in which a lucky Romney donor got a chance to have dinner with Donald Trump and Romney. As with the Obama-Clooney dinner, Mitt contributors needed to donate at least $3 to be eligible for the contest.
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