Korea-based tech company Samsung wants to penetrate, and compete with Research in Motion (NASDAQ: RIMM) in the business market by releasing an enterprise version of its 2012 flagship phone - Galaxy S3.
Blackberry continues to dominate the business industry, and Samsung wants a market share. According to The Verge, the Galaxy S3 is packed with Samsung Approved For Enterprise (SAFE) branding will hit the shelves this July. However, this release date is still tentative as Samsung still has to make an announcement as the company did not announced any of its smartphone under SAFE program.
The upcoming Enterprise Edition is designed for "Bring Your Own Device" (BYOD) programs frequently used in offices. It comes with on decide AES-256 but encryption, increasingly accurate Microsoft Exchange ActiveSync support, and additional support for major VPN and Mobile Device Management (MDM) systems including Cisco and Juniper.
Samsung's SAFE program is not the first attempt of Android in penetrating the enterprise market. Android supports an app called Enterproid's Divide, which also supports the "Bring Your Own Device" (BYOD) software in offices.
The app allows users to separate their professional and personal lives in their smartphone. Employees are able to maintain their own privacy by labeling certain apps as personal so that IT workers cannot access them.
However, this news may not come as shock. During the launch of Samsung Galaxy S3 in Sydney, the company announced some of the business features of the device. Some of the features are Enterprise Security Solutions and exclusive business messaging feature in order to protect vital corporate data and information.
According to Financial Times, Research In Motion (RIM)'s Blackberry continue to experience a fall on the sales with 11.1 million Blackberry smartphones sold last quarter. Sales fell 21 percent from the third quarter. It is the fifth consecutive quarter that Blackberry sales missed its revenue forecasts.
Despite the shortfalls of the company, the smartphone continued to dominate the business industry. US President Barack Obama and federal employees own Blackberry handsets
Samsung is not the only mobile company that plans to have a chunk of Blackberry's success in the enterprise industry. LG and Motorola would also want to penetrate the business world.
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