Last week Domain announced their mobile apps have surpassed 1 million downloads and that 36 per cent of all Domain.com.au enquiries now come through mobile. They also indicate there have been more than 60 million individual page views through the apps in April, which is 100 per cent growth in the past six months.
Tony Blamey, General Manager, Real Estate for Fairfax Marketplaces said:
The Domain mobile apps are essential property-marketing tools in the 21st Century, and the real estate industry is leading in the take-up of mobile technology
As it becomes ever-more important to connect with clients in innovative ways, the Domain mobile apps allow agents to get their properties in front of more potential homebuyers and renters, as part of the multi-platform range of marketing tools from Domain.
Domain's mobile apps have received a number of awards in the past including being named one of Apple's top 25 free Australian iPad apps of all time in the Lifestyle section. Domain (and Fairfax) have invested heavily in mobile technology which is now beginning to payoff as users spend more and more time using handheld devices.