"The Avengers" is bringing a new meaning for the word blockbuster as it hits the billion dollar mark just after two weeks in release.
The movie based on the Marvel comic is making phenomenal success at the US box office as it hits the 1 billion mark just after two weeks in showing. Who would have thought that it could surpass the highly advertised "Harry Potter" movie given the fact that it received the normal amount of exposure during promotions?
"The Avengers" will be released on DVD and Blu-Ray on September 25. Accompanying the release to home video will be a 12-minute short film, "Item 47."
It seems like all the works of the six superheroes in the movie has paid off well. Just a week after it was released, it toppled over the "Harry Potter: Deathly Hallows part 2" earnings. Making "The Avengers" the highest earning movie in a week's release.
"You never think that it can happen this quickly. You hope you can get to this day, and the fact that it is happening this early is a testament to a lot of work that went in on the Marvel side over the last six years to get us to a place where people wanted to see the Avengers assemble," said Dave Hollis, the head of distribution for Disney.
Being the biggest hit worldwide, the movie is close to passing "The Hunger Games" to become the top grossing film domestically in 2012. The movie earned $373.2 million domestically and brought home $628.9 million on its international release.
"There has been a surprise around every corner with this picture in terms of how high is high and how big is big," Hollis said, describing the overwhelming response of the movie goers.
So with the success of the first film, would it be safe to assume that a part two is on its way? If we base it on the movie itself, we could say that fans could expect a sequel. At the end of the credits, there was a teaser shown which was probably to entice the public for a second wave.
According to reports, director and writer Joss Whedon is still offered to direct the sequel. Another villain and a more difficult chance to "avenge" are also to be expected.
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