Kellogg's has created a cereal that is "totes amazeballs." No seriously, the new Kellogg's cereal is called "Totes Amazeballs." After a tweet from Tim Burgess, lead singer of UK band The Charlatans, the cereal makers took the delicious idea to the next level.
Burgess told the Manchester Evening News that he sent "a cheeky tweet saying I'd invented a new cereal and that Kellogg's were interested!" Within an hour Kellogg's was truly hungry for the idea when they got in touch with the singer.
"We really try to make the most of Twitter here at Kellogg's, and when we saw the tweet, we knew we had to make something special for him," says a representative for Kellogg's.
The cereal which is based off of rocky road ice cream features marshmallows, pieces of shortbread, raisins and Kellogg's very own Coco Krispies. The front of the box also displays a cartoon character that looks somewhat like Burgess, with the slogan "They're Schhhweet!"
This box of breakfast goodness was originally made as a one-of-a-kind box just for Tim Burgess. However, high social media response has the company considering a mass production of the "Totes Amazeballs." Wouldn't you want a "Totes Amazeballs" start to your morning?
Check out a slideshow of other odd cereals that have graced the super market shelves in the past.