Microsoft Lures App Developers with Higher Revenues on Windows Store
By Erik Pineda | December 8, 2011 1:56 PM EST
More cash awaits app developers who intend to gear their products towards Microsoft's upcoming platform, the Windows 8, which the company said will be deployed to personal computers, tablets and smartphones.
In preparation for the 2012 full launch of its Windows Store, Microsoft said on Tuesday that it is ready to increase the revenue shares of app developers up to 80 per cent, especially for those who will successfully breach the $25,000 mark.
"We intend to offer the industry's best terms, so that the best apps make developers a lot more money on Windows than on any other platform," Microsoft program manager Ted Dworkin said in a blog post.
The new revenue-sharing scheme will surpass the current 70-30, in favour of developers, that Apple's App Store extends to programmers releasing their paid softwares on the currently dominant online store for applications.
Obviously, Microsoft's new ploy is an attempt to take on the market that Apple has been gobbling since the mobile handset industry exploded a few years back.
According to the Associated Press (AP), Apple gives out 70 per cent to app developers regardless of the total amount they have accumulated in the App Store and Microsoft has just raised the bar of competition by dangling the attractive incentives, which should benefit the more talented app designers.
The move, experts said, should also lure more developers to introduce their products to the planned Windows Store to possibly increase its contents in time for its late 2012 launch, which by then should rival the volume of apps that App Store offers.
Microsoft's gambit makes sense for many experts and according to Walter Pritchard of Citi Investment Research, the giant company is treading into territories that its finances can very well sustain.
While admittedly the software titan has suffered setbacks as Apple emerged as the most valuable tech company in early 2011, Mr Pritchard told AP that it would be easy for Microsoft to offset its projected revenues leaks on the new venture as the company still relies on its core business for the bulk of its earnings.
The Windows operating system, Mr Pritchard stressed, is what fills up the Microsoft coffers, and deploying the platform to more devices in the future is the company's ultimate goal.
And selling these new gadgets is the foremost concern of Microsoft, the Citi analysts observed, while milking the Windows Store comes as a secondary aim.
Microsoft has hinted that a partially functioning Windows Store should be unveiled by February next year, with the full version to be officially launched by the last quarter of 2012, in time likely for the general release of the new Windows 8 OS.
Like what Google Search has done for the Android Marketplace, Microsoft is also set to integrate Bing's functionality to the new Windows Store, which should allow users ease of access to apps of their preference.
To contact the editor, e-mail:
Most Popular Slideshows
- 2014 MLB World Series Game 1: San Francisco Giants 7, Kansas City Royals 1 [PHOTOS]
- 2014 MLB World Series - Game 2: Kansas City Royals 7, San Francisco Giants 2 [PHOTOS]
- NFL Thursday Recap - Denver Broncos 35, San Diego Chargers 21: Peyton Manning Has 3 TDs In Easy Win [PHOTOS]
- 2014 MLB World Series Game 3: Kansas City Royals 3, San Francisco Giants 2 [PHOTOS]
Join the Conversation
- Tesco Facing Crisis After Chairman Quits Citing Accounting Scandal In The Retail Giant
- #Snapgate: iPad Air 2 Breaks While Undergoing Bend Test
- Australian Federal Court Fines Reebok $350,000 & Orders Refunds For Shoe Endorsed By Miranda Kerr That Claims Unproven Health Benefits
- Perth Call Centre Staff Bad In English And Not Philippine And Indian Counterparts, Telstra Boss Says
- Xiaomi Redmi 1S vs. Sharp Aquos Crystal – Specifications, Features And Price Showdown
- Verizon Motorola Droid Turbo Leaked Live Images Surfaces, Scheduled To Get Unveiled On Oct 28
- Update HTC One M7 with LG G2 with Android 4.4.2 as Sprint OTA: Fixes and Installation
- U.S. Targets Buyers of ISIS Oil, Threatens Sanctions
- ISIS Syria Airstrike Bombing Has Killed 550 People, Civilians Included
- Russia Blocking OSCE Monitoring Of Its Border With Ukraine
- Russia Slams US 'Double Standards' In The Fight Against ISIS