How Giving is Better Than Receiving
By Lord Jorrel Polintan | November 10, 2011 12:15 PM EST
As the old saying goes, "It is better to give than to receive." Most people would shrug off this proverb and keep to themselves thinking that it would be better, but there is scientific proof that people like it better when they give than receive.
According to a study that is based on the wise saying, University of California, Los Angeles, scientists revealed that giving support to people's loved ones' not only benefits the recipient, but also the giver.
Naomi Eisenberger, UCLA assistant professor of psychology and the senior author of the study, along with Tristen Inagaki, studied 20 young couples in good relationships. While the women underwent brain scans during the experiment, their boyfriends received electric shocks.
At times, the women could show their support to their partners getting electrocuted by holding their arm or by holding a squeeze-ball.
Through this experiment, life scientists discovered that the women who gave support to their boyfriends had increased activity in the reward-related regions of the brain. In addition, the more reward-related brain activity that the women had, the more they felt connected to their boyfriend while providing support.
Eisenberger noted that the region of the brain that had increased activity is called the ventral striatum, which is typically active in response to simple rewards like chocolate, sex, and money.
These findings also suggest that support-giving may have stress-reducing effects for the person who provides the support. Inagaki also pointed out that giving support to loved ones increases their likelihood of survival.
Another study back in March 2008 conducted by Michael Norton, professor at Harvard Business School, also supported the proverb, making it clear that giving is better than receiving.
In Norton's study, 632 Americans were questioned as to how much they earned and how they spent their hard-earned cash, as well as rating their own happiness on how they spent it, James Randerson of The Guardian reported.
The researchers found that regardless of the income level of those who were questioned, those who spent their money on others reported greater happiness than those who spent more on themselves.
In another study done in October 2006, Jordan Grafman, chief of the Cognitive Neuroscience Section the National Institute of Neurological Disorder and Stroke, also proved that there is joy in giving, Science Central reported.
Asking 19 healthy volunteers to play a computer game that gave out cash rewards, it also asks the player if they want the money given to them to be donated to charities.
With the participants getting their brain scanned as they played, parts of their brain lit up when they received cash rewards. But the researchers noticed that when the players donated their winnings to charities, parts of their brain related to rewards showed more activity than that when they just got money.
To contact the editor, e-mail:
Most Popular Slideshows
- Taylor Swift Named Forbes' Second Highest Paid Country Musician [PHOTOS]
- Forever Lost: Indescribable Anguish for Malaysia Airlines MH17 Families, Remains of Some Victims May Never Be Found (PHOTOS)
- Global Aviation Accidents: UN to Form Safety Task Force, Gov'ts Should Share Intelligence Info to Avert Future Incidents on Flying Over Warzones (PHOTOS)
- PageSix: Beyonce & Jay Z Union is Not About Love, All About Business & the Brand
Join the Conversation
- NASA Astronomers Unearths Mysterious Signal That 'Could Not Be Explained By Known Physics' [Watch Video]
- Richard Norris' Successful Face Transplant Lands Him in GQ Cover [WATCH VIDEOS]
- Industrial Air Pollution May Help Search for Alien Life - Scientists
- Luxury Cruise: A 'Once In A Lifetime' Trip To Experience Environment Devastation in the Arctic
- Breaking Discovery: Industrial Pollution Reached South Pole by 19th Century
- Samsung Galaxy S5 Alpha Leaks Online: Release Date, Five Features to Wait for New Smart Phone
- Freshly Leaked Apple iPad Air 2 Cases Confirm Touch ID Sensor; Release Date, Limited Specs and Price Listed
- Photos of Motorola Moto X+1 Prototype and Specs Leak Online, Release Date, Four Fresh Features Revealed
- Moto X Android 4.4.4 KitKat Update Guide: Schedule and How to Install
- Sony Xperia Z3: Release Date, Five Features to Expect from New Android Smart Phone
- Top Surprising Features Of iOS 8
- Top 4 Reasons Why iPhone 6 Will Hit Big Soon After its Sept 2014 Release Date