Cycling Team Embark on 80-day Bike Ride against Poverty

The 'Macro for Micro' initiative organized by lead cyclist, Geoff Dittrich aim to raise more than AUD$50,000 for Opportunity International Australia, a non-profit organisation that uses a business based initiatives to help solve the problem of poverty.

 "Opportunity International Australia has used microfinance to provide a hand up rather than a hand out for more than a million people in poverty around the world, which is an amazing statistic for a local charity organisation. Our challenge, with Macro for Micro, is to raise AUD$50,000 for Opportunity International Australia, so they can continue to help the working poor. With Macro for Micro, we wanted to take on a significant physical plight in order to bring attention to a much more serious global challenge" said Dittrich.

The initiative aims to highlight the issue of global poverty and raise awareness of microfinance as a sustainable solution. The basis of microfinance is to make available small loans to people living in poverty, which allows them to establish or invest in a business which in turn allows them to earn an income, afford food, clean water, housing and education thus improving the quality of life for all.

Various corporate partners involved in supporting the ride include Travellers Auto Barn who provided the team's campervan for the duration of the three month journey as they travel across Australia.

For more information about Macro for Micro initiative and to track the bike ride please visit:

www.macroformicro.com