NBA games to go live on iPhones, Android devices

The NBA League Pass Mobile, an application that allows fans to watch live games on mobile devices, are now available for download for the iPhone, iPod Touch, and Android phones. BlackBerry users will have to wait a bit longer, the league saying that application will arrive "by the end of the year."

The new application will cost $39.99 and let users watch up to 40 live games per week with game alerts and live stats on their smart phones, though local TV blackout rules will still apply.

The NBA already has a foothold in the mobile market. Alongside the new live streaming application, the league has Game Time and Game Time Lite on Apple's App Store, the Android Market, and BlackBerry App World. The Lite version is free and comes with scores, stats, standings, and team schedules. The full version of Game Time, which costs $9.99, includes some on-demand video, game highlights, live game alerts, stats, and access to an NBA Twitter feed.

"We have one of the younger demographics of the major sports leagues," Bryan Perez, senior vice president and general manager of NBA Digital said. "As we look to the future of our fan base, they're consuming content in a much different way, and in many ways the mobile phone is the connection to the world for the youth market. If we want to cultivate fans and be innovative, we need to follow our fans where they're going."