Articles By Christopher Zara

From Companies Sep 12, 2012

Trade Magazines Struggle To Stay Relevant: Why Digital May Not Be The Only Answer

Once indefensible, industry trades have seen their influence diminish in recent years. Trade magazines such as Variety, the Hollywood Reporter, Backstage and Advertising Age have all tried different ways to cope with a migration of readers from print to the Web.

From Entertainment Sep 12, 2012

One World Trade: Film And TV Producers Navigate New York’s Rapidly Changing Skyline

Although still unfinished, One World Trade Center is now the most prominent building in the New York City skyline, leaving film and TV producers with a particular challenge: How do they deal with a skyline that changes by the day?

From Entertainment Sep 11, 2012

Obama-Bashing Filmmaker Wants To Topple Michael Moore

"2016: Obama's America" the second-highest-grossing political documentary of all time, right behind Michael Moore's "Fahrenheit 9/11."

From Companies Sep 11, 2012

Seth Rogen, Chloe Moretz And Nicolas Cage Join DreamWorks Dream Team: Massive 4-Year Slate Unveiled

DreamWorks Animation's ambitious 12-movie slate, the largest ever for an animation studio, includes a combination of sequels, spinoffs, adaptations and, yes, even a few original concepts.

From Entertainment Sep 10, 2012

The End Of Pop Culture: What Eastwooding Tells Us About The Future Of Media

From Charlie Sheen's public unraveling to Todd Akin's "legitimate rape" comment, the most recognizable pop-culture trends in recent years have come from the real-life folly of the public sphere. That's a far shift, media experts say, from the days when a one-size-fits-all monoculture was produced on Hollywood sound stages and back lots.

From Entertainment Sep 09, 2012

Theater Weekend: 5 Plays To See On Broadway And Off

Since most New York theater lovers will see, at best, one or two shows in any given week, the International Business Times weeded out the washouts to spotlight the best new options on the boards this week.

From Companies Sep 08, 2012

News Corp. And Disney Stocks Reach 52-Week Highs

On Thursday, News Corp.'s stock climbed to a 52-week high of $24.69 before closing at $24.50. The jump came two days after Anthony DiClemente, an analyst for Barclays Capital, upgraded News Corp.'s stock rating to "overweight.

From Companies Sep 08, 2012

Bing Vs. Google -- Microsoft’s Pepsi Challenge Backfires

Microsoft on Thursday evoked the famous Pepsi Challenge marketing campaign when it launched the "Bing It On" challenge, an online blind comparison test in which its Bing search engine goes head to head with Google.

From Entertainment Sep 07, 2012

Tom Brokaw Rushed To Hospital Following DNC Coverage

The NBC news legend, who had just appeared on MSNBC's "Morning Joe," was taken by ambulance to Carolinas Medical Center in Charlotte, N.C., out of an "abundance of caution."

From Companies Sep 06, 2012

Cable Networks Pull Partisan Eyeballs For Convention Coverage

According to Nielsen, the left-leaning MSNBC was the ratings winner among cable news networks that covered the opening of the DNC on Tuesday, a different picture from last week, when Fox News cleaned house during the RNC.