Articles By Christopher Zara
The company that developed the first commercially available DVR announced on Tuesday that it is purchasing TRA, Inc., a marketing and analytics company whose products help advertisers know which TV commercials are the most effective based on consumers' shopping habits.
The New Yorker has just purchased the political-humor blog the Borowitz Report. News of the purchase comes as its parent company, Condé Nast Publications, puts the finishing touches on the final phase of its print and digital integration.
For fans of the DreamWorks Animation brand, there is a certain somber irony in its bid to acquire a catalog of pop-culture relics. The company, founded in 1994 out of a merger between DreamWorks SKG and Pacific Data Images, built its name on inventive storytelling and original offerings such as "Antz," "Shark Tale" and "Kung Fu Panda.
Fans were apparently so appalled by the negative reviews of the final "Dark Knight" installment that they flooded the comments section with inappropriate and threatening remarks aimed at the critics.
A Romney spokesperson told the Washington Post that the clip clearly falls under fair use, a provision in intellectual property law that permits limited use of copyrighted material for the purposes of criticism and commentary.
Ace Metrix looked at every national commercial released from January 2011 through March 2012, a total of more than 6,500 ads, to measure the effectiveness of humor in advertising. It found the best-liked ads may not be the most effective.
Wallerand de Saint-Just, a lawyer for the National Front, told the European press that legal action would be filed later this week, adding that "projecting such an image of Marine Le Pen with a swastika implies that she is a Nazi.
The world's largest software maker announced late Sunday that it is pulling out of its partnership with MSNBC.com, a move that will allow the company to build its own online news service at a time when more and more consumers are finding their news online.
La Jolla Playhouse on Thursday set off a social-media firestorm over the casting of its upcoming production of "The Nightingale." Although the Hans Christian Andersen tale is set in Feudal China, the cast contains few Asian actors.
Launched just over a year ago, and touted by the newspaper-loving Rupert Murdoch as a savior for print media, the Daily is drowning in estimated losses of $30 million a year.