Apple appears to be pushing more aggressively until the release of its flagship phone, the iPhone 6. According to recent information, the tech giant is now offering a similar trade-in program to replace the iPhone 4s and iPhone 4 units with existing iPhone 5c and iPhone 5s units. Industry experts and analysts also agree that Apple stands to gain incrementally with the release of the iPhone 6 especially the version with the larger screen.
According to a report by 9to5Mac, Apple recently began conducting an iPhone trade-in program across retail across in the United States. The upgrade offers cover iPhone 5c and iPhone 5s. The report also noted that Apple released a memo to Apple Stores staff. The memo instructed employees to go for upgrades to iPhone 4 and 4s related to trade-in values. The company has also begun reaching out to customers through email advertising the event.
Retail stores bore the sign: "It's a beautiful time for an upgrade. You may be eligible for upgrade pricing on a new iPhone. And if you bring in your old iPhone to be recycled, you could get credit toward a new one. Ask us for details."
The upgrade should also help Apple sell as many as the iPhone 5c and 5s units prior to the release of the iPhone 6. Apple has encouraged employees to check the eligibility of customers for the upgrade. At the moment, Apple sells the iPhone 4 for $99 whereas the iPhone 4s sells at $199.
Aside from the trade-in program, many analysts and industry experts believe Apple will be gaining a lot from the release of the iPhone 6. According to a report by Nasdaq, reaching a share price near $600 says a lot about Apple getting it mojo back. The report also noted Apple's consistent efforts in increasing the sale of its products - the strategy is working so far as consumers are responding favorably. Although Apple's prices are higher compared to competitors, Tim Cook explains:
"We gained smartphone share in many developed and emerging markets including the U.S., the UK, Japan, Canada, Germany, France, Vietnam and Greater China, just to mention a few. In fact, we established a new all-time record for total iPhone sales in the BRIC countries."