Apple has been visible throughout the past few weeks especially with its Worldwide Developers Conference just around the corner. The company has also gone through Beats acquisition for $3 billion marking a new wave of potential opportunities and products. Following the Memorial Day Break at Wall Street, the company has reportedly been planning on more surprises for its conference. Stocks have also been rising for the company which has not happened in almost two years. How will Apple perform this coming half of the year?
According to Financial Times, Apple may be working on a new platform that will extend its reach to users and their homes. The new platform will reportedly transform the iPhone as part of the home entertainment system - particularly as a universal remote control. The device will be able to control household appliances, security systems and lights. According to Forbes, the announcement of this new platform marks another big move for the Cupertino-based company. It will also be a part of the so-called "Internet of Things" emphasizing the brewing competition between the tech giant and Google.
Apple has been brewing up many things this year; it can be interesting to see how the company will manage with its releases and new ventures. As mentioned, the acquisition of Beats may also spell new things for the company and support its goal of transforming the iPhone into a home device. According to Tim Cook in his interview with Re/code:
"We get a subscription music service that we believe is the first subscription service that really got it right. They had the insight early on to know how important human curation is. That technology by itself wasn't enough - that it was the marriage of the two that would really be great, and produce a feeling in people that we want to produce. "
"But mostly, backing up - it's because we always are future-focused. So it's not what Apple and Beats are doing today. It's what we believe pairing the two together can produce for the future."
Apple's stocks remain one of the most interesting things to watch out for according to analysts.