The Australian Capital Tourism (ACT) has asked 500 Humans to participate and show support with the 2013 Human Brochure campaign but the most important social media campaign reached approximately 4.2 million Humans in Australia.
Feedback from the first batch of the social media activity showed that the Human participants had an unforgettable experience and even shared their incredible stories and photographs of Canberra through Facebook, Twitter and Instagram.
"The campaign has been designed to broaden the appeal of the ACT and show the real side of what our fabulous destination has to offer. Outdoor adventure, food and wine, arts and culture and family friendly activities topped the list," Ian Hill, the ACT Director, stated.
The Human participants are offered with the following activities:
1. A race challenge around Lake Burley Griffin.
2. Take a look at the Toulouse-Lautrec: Paris and The Moulin Rouge art exhibition at the National Gallery of Australia.
3. Experience some behind-the-scenes action at the Parliament House.
4. Winery tours with cool-climate wines sampling.
5. Showcase intelligence at the award-winning Questacon at The National Science and Technology Center
6. Australia's leading cyclists on a mountain bike adventure at Mt. Stromlo.
7. Eating and drinking at the suite of cafes and restaurants like Poacher's Pantry, Bicicletta Restaurant, Sage, Lanterne Rooms and Thirst Wine Bar & Eatery.
The Human Brochure campaign is the idea of Australian Capital Tourism in association with The Works Sydney. For this weekend, the campaign will have gathered more than 500 Australians to Canberra for an experience filled with fun and purpose.
The Human participants must agree to post and share the videos or photographs of their experiences on the social networking sites as well as on the online brochure web site: humanbrochure.com.au.
"The concept was simple, get social media influencers to experience Canberra and tell people about it and that's exactly what they've done across all social media platforms. The numbers are beyond our expectations and importantly the sentiment is also overwhelmingly positive," Douglas Nicol, the creative partner and director at The Works, declared. The next batch of Human participants will arrive in Canberra from February 15-17, 2013.